Emma Jennings
Lead product designer
Designing at Atlassian
Previously Burberry, DICE
and startups
Over a decade of
Curiosity
Quality craft
Holistic user experiences
Design strategy
Pixel perfection
Systematic design
Product vision
Storytelling
© 2025
Snippets of work
Case studies available on request
Filling the room with genuine fans by building a best-in-class booking experience
DICE, 2024
I led design of our core ticket booking experiences across app and web, the bread and butter of the business. Continually balancing business goals, product strategy, and customer needs to refine and evolve our quick, seamless, and accessible booking flows.
Experimentation to boost retention through getting fans to discover their next favourite venue
DICE, 2024
I led a new team stream focused on building a culture of testing and learning. Through research, workshops, and both small and bold swings, we drove rapid growth and improved retention.
Evolving, scaling and systemising DICE's visual language
DICE, 2024
I lead an initiative to inject the DICE rebrand into our products, collaborating with brand on design principles and engineering on systemisation. Allowing us to scale and make impactful changes to our visual language quickly and easily in the future.
Connecting physical and digital luxury customer experiences in the Burberry app
Burberry, 2020
An overhaul of the Burberry app, gaining recognition in Forbes and Vogue Business. We introduced deep personalisation and crafted an experience where every customer’s app felt uniquely their own, strengthening brand connection and driving engagement.
Make it happen
Stay curious
Sweat the details
Have fun with it
With a decade of experience, I've cultivated a skillset with both breadth and depth across startups and large-scale companies. I love to reinterpret core design principles to create solutions that blend utility, craft, and flair while increasingly exploring how the AI paradigm shift elevates everything.

My methodology is systematic, pragmatic, and grounded in research. I think big and move fast, but always make time to sweat the smallest details.

I leave ego at the door and thrive in complex, collaborative environments. My focus is on delivering best-in-class designs that solve tangible human needs, while also meeting business goals and shaping long-term product vision.
Ritwik, VP Product Design at DICE
Worked together at DICE
"What makes Emma unique is her personality, her attitude and her way of working. She's curious, collaborative and completely without ego."
Hugo, Design Advocate at Figma
Manager at Burberry
"Emma was instrumental in helping generate a positive approach to system contributions. She also created a really great culture, helping people to learn about system level thinking and just brought a good sense of fun with it!"
Bruno, Design Manager at Skyscanner
Manager at Burberry
"Emma has exceptional attention to detail and creativity. She consistently brought innovative ideas and meticulous craftsmanship to our projects."
Sydney, Product Manager at Depop
Worked together at Burberry
"Emma is a PM's dream collaborator. She's product minded and made sure to understand business needs in addition to solutions we drove for users."
Anna, Engineer at Monzo
Worked together at DICE
"Emma's designs are not only visually stunning, but also highly functional and user-friendly. Her improvements to the design system made our implementation process run seamlessly and efficiently."
Emma Jennings
Lead product designer
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